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Make good use of these free and high-quality resources from Google to improve your SEO skills, and learn more about Google products such as Google Webmaster, Google Ads, Google Analytics, etc.
These channels are extremely useful for bloggers, SEO, site websites, content writers, and for anyone who is learning about digital marketing. In this article, I will list 6 valuable learning resources that all bloggers and marketers need to know.
#1 Google Analytics Academy
Google Analytics is one of the most powerful tools for marketers, especially for those who run advertising campaigns, run their own site, or do SEO. It is 100% free and can be learned at your own pace. There are 6 different courses covering all the insights of Google Analytics, Google Tag manager, and Data Studio. And the courses are available in multiple languages: Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese. There is an exam to take after each course and you need a score of 80% or above to earn a certificate of completion.
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started With Google Analytics 360
- Introduction to Data Studio
- Google Tag Manager Fundamentals
 Join Google Analytics Academy coursesÂ
#2 Google Search Central (Webmaster)
Google Search Central, formerly known as Google Webmaster. Maybe many of you have visited the GSC site from Google search results, but I’m sure that not all of you consider it a resource for daily learning.
Explore Google SEO documentation to improve your site’s authority and visibility to users and Google bots. Make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic.
Go through Google Search Central SEO for beginner and advanced SEO documentation to learn how to improve your site’s visibility on Google Search.
Learn more about SEO at Google Search Central
#3 Google Search Central Live/ SEO Office Hours
On Feb 2021, Google has launched the first installment of the new event series called Search Central Live. This is an useful channel for all website owners and bloggers to learn about crawling, indexing, ranking, Google Console, Google algorithm updates, AMP, PWAs, Technical SEO and more.
Register to join the event and to automatically receive the schedule on your Google Calendar. Before the live, you can leave your questions for Google experts in their YouTube link. During the live, you can ask Google experts directly all topics related to SEO.
The live events’ registration is free, open to everyone, and has no limit to the number of participants.
Google Search Central ‘s youtube channel
Read more about Search Central Live and SEO Office Hours
#4 Google Digital Garage
Discover 152 free learning courses designed to help your business or in your career. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end.
Courses at Google Digital Garage are designed by Google, prestigious universities in the world, and reputable online learning platforms. The courses mainly focus on 3 main topics: digital marketing, career development, data, and tech.
Users can filter by skill, level, school, or course length to choose the most suitable courses. If students want to receive certificates after completing the course, a small fee will be charged. Currently, there is only 1 free course with a certificate available from Google Fundamentals of digital marketing course.
In addition, you can also update live training events, register to participate and interact directly with experts.
Take free courses from Google Digital Garage .
#5 Google SkillShop
Google’s online learning platform – Skillshop (formerly known as Academy for Ads), is where learners at any level can get flexible online training to master the Google products, tools, and platforms they use at work.
You can learn all kinds of Google ads campaigns at Skillshop (search campaign, display campaign, shopping, smart campaign, etc). To become certified in a Google Ads product, take the certification assessment in the corresponding certification path.
In addition, Skillshop also provides training and education for the many other Google product areas: Google Ads, Google For Education, Google Marketing Platform, Analytics, Google My Business, Youtube, Google Ads Manager, Google Cloud, Waze Fundamentals E-Learning, Google AdMob, Authorized Buyers, Android Enterprise Academy.
Learn for free at Google Skillshop
#6 Google I/O
Google I/O Event is an annual developer conference held by Google. The event aims to connect developers from around the world to have a thoughtful discussion, and hands-on learning with Google experts and also to introduce the latest products of Google.
The event is free and accessible for everybody.
This year 2021, the event was already held in May. However, you can still re-watch the on-demand videos in Google channels.
Review the Google I/O event for Search updates .
View all Google I/O . events
Hope everyone can find good learning resources from Google. Refer to other self-study digital marketing, content writing, SEO, blogging resources here.
Hello and welcome to my creative space. I’m Mai! I am thrilled to have you visiting my blog. Wishing you all the best with your first website and your blogging journey. If my piece of writing is useful to you, you can invite me a coffee at beacons.ai/maivan. Lots of thanks!!
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