Free Digital Marketing Courses With Certificates

If you are a beginner in digital marketing or you have just switched your career path to this industry, you need an ultimate guide or some resources to familiarize yourself with digital marketing definitions or to have some fundamental knowledge. Then, you are in the right place. Many qualified free digital marketing courses have been listed below for you.

Todays, digital marketing is considered a must for any business to able to bring their products and services to their potential customers. For that reason, teaching or training digital marketing is becoming a lucrative business as well. You can find thousands of paid courses online and offline from agencies, organizations, universities or professional individuals. But, sometimes too many of choices can be paralysing; as a beginner you do not know which matches your needs and interests.

Before moving on to these paid trainings, you should make good use of those professional free courses to have a general insights about digital marketing and later on to know which exactly paid courses that you want to enroll. There are plenty of free resources online that you can learn; however, do not waste too much of your time for those unqualified courses. Let’s find you a suitable and professional course from Google, Facebook, Linkedin, Microsoft, Shopify, etc and devote time to educate yourself.

Free Digital Marketing Courses From Linkedin

The course lasts about 24 hours, but I believe it will take more time to complete than the estimate’s if you are a beginner. It includes 11 small courses which will guide you through all of the basic knowledge, the best practice and the principles of digital marketing.

• Online Marketing Foundations
• Google Analytics Essential Training
• SEO Foundations
• Google Ads Essential Training
• Content Marketing Foundations
• Social Media Marketing Foundations
• Marketing on Facebook
• Marketing on Instagram
• Social Media Marketing: Strategy and Optimization
• Email and Newsletter Marketing Foundations
• Introduction to Graphic Design

After finishing the courses, you can directly add these skills and certificates into your Linkedin profile to boost your own ‘personal brand’. You can sign up here: Become a Digital Marketing Specialist.

Free Digital Marketing Courses From Facebook Blueprint

Explore step-by-step tutorials to build your digital marketing career with Facebook Blueprint, one of the excellent free self-pace platforms for all marketers from beginner to intermediate. It includes over 90 regularly-updated-courses covering almost everything in Facebook marketing.

• Facebook advertising
• Learn advanced buying options
• Target the right audience
• Build awareness
• Drive consideration
• Promote my app
• Online sales- ecommerce
• Instagram ads

After finishing the courses, you will know how to create an effective Facebook ads campaign with best practice, how to build brand awareness and increase engagement and conversions, etc. So you can sign up for the courses here: Facebook Blueprint – free digital marketing course.

If Facebook advertising is one of your primary focus of your career path, it is a good idea to pay a little money to take Blueprint exam and get the Blueprint professional certificate.

Free Digital Marketing Courses From Google

The course lasts about 40 hours and it’s divided into 26 modules which provide a powerful foundation and full of practical exercises and examples for learners. Besides, the tutorial videos are organised logically in topics which is easier for learners to follow.

You will get a recognised certificate from Google Digital Garage after completing the course and taking the 40-questions exam. Thus, I highly recommend this course for all digital marketing beginners to start with.

What skills will you learn from the course?

• Analytics and data insights
• Business strategy
• Content marketing
• Display advertising
• E-commerce
• Email marketing & Local marketing
• Effective mobile SEO and advertising strategies.
• SEM: how to choose keywords and optimise campaigns
• How to develop the most effective SEO plan and optimise web pages
• Create great content in social media
• Create video ads
• Web optimization

You can sign up here: Fundamentals of digital marketing.

Free Google Analytics Courses From Analytics Academy

Google Analytics is one of the most powerful tools for marketers especially for those who run advertising campaigns, run their own site or do SEO. It is 100% free and can be learned at your own pace. There are 6 different courses covering all the insights of Google Analytics, Google Tag manager and Data Studio. And the courses are available in multiple languages: Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese. There is an exam to take after each course and you need a score of 80% or above to earn a certificate of completion.

• Google Analytics for Beginners
• Advanced Google Analytics
• Google Analytics for Power Users
• Getting Started With Google Analytics 360
• Introduction to Data Studio
• Google Tag Manager Fundamentals

You can sign up here: Google Analytics Academy

Free Digital Marketing Courses From Shopify

For those who are dealing with ecommerce business, Shopify is an excellent and reliable platform with hundreds of built-in features and apps to support you building your online stores. There are more than 70 free courses and over 90 tutorial videos taught by Shopify experts, partners and successful entrepreneurs. And Shopify divided into 4 main topics; in marketing, there are plenty of short courses about Google Ads, Facebook ads, Instagram, email marketing, Shopping campaign, AIDA framework, SEO, etc.

• Business: how to build the world-class brand, increase conversion rate, Build a Revolutionary Company, etc
• Marketing and sales: Facebook ads, Email marketing, Google ads, Instagram, Shopping campaign, etc.
• SEO Training for Beginners
• Store designs: how to build your online store, how to product photography for your ecommerce, etc.
• Products: Print-on-demand, Drop shipping, etc.
• Tutorial videos

Free Inbound Marketing Courses From Hubspot

This is a short free certification course designed for beginners who want to focus on drawing customers to their business via multiple marketing channels. The course offers you the fundamental insights about inbound marketing techniques and strategies. And students who are successfully complete the course will get the certification after 4 hours self-learning with 34 videos and finishing 8 quizzes.

What You Will Learn In This Course:

• Learn about inbound marketing techniques
• Understand social media promotion
• Develop understanding of core tactics of inbound marketing
• Advance your skills as an inbound marketer
• Develop conversational strategy
• Align you marketing with sales
• Understand lead nurturing

You can sign up here: Inbound Marketing Course Hubspot

Linkedin Courses: Become A Software Developer

We can not deny the fact that sometimes we are impatient to wait for our dev team or outsource developers to help on small tasks like changing font, color, adding meta tag, or implementing Google Analytics code.

As a marketer in digital world nowadays, understand some basics coding can open the doors to many amazing solutions and opportunities. Actually not all digital marketers require knowledge of coding, but certainly if your focus is SEO, website optimization, Google advertising, etc then basic coding understanding would help.

Why Should You Learn Basic Coding As A Digital Marketer?

• Understanding HTML, CSS, Javascript comes in handy. You know how your website is structured, how to optimize your site title, web styles, meta tag, description tag, ALT tag, sitebar, etc, which are really crucial for SEO optimization.
• Knowing HTML, CSS helps you to easily embed the newsletter HTML into your site, or tweak the color to match your brand, adjust the footer, navigation bar to improve users experience.
• Working more effectively with developers team to optimize your site.
• How to implement tracking code into your sites like Google Analytics, Google Tag Manager, Google Search Console.
• Learning HTML, CSS teaching your how to read the structures of other sites, so you might want to inspect any page’s source that inspire you to see how it works.

What Can You Learn From This Course?

• Programming Foundations: Fundamentals
• Programming Foundations: Databases
• Succeeding in Web Development: Full Stack and Front End
• HTML Essential Training
• CSS Essential Training
• JavaScript Essential Training
• Learning Python, Java, C#
• Learning SQL Programming
• Programming Foundations: Web Security

Many topics are covered in this course, but you can pick which is necessary to devote yourself to learn if you don’t have much time. Really! It works for me. You can sign up here: Become a software developer.